We surveyed these and other stakeholders
last year to track progress against baseline research in 2000.
Results demonstrate that our communications efforts succeeded in
raising awareness and understanding of Borax’s sustainable
development program by nearly 50 percent internally, and by 300
percent among external audiences. To invite more direct feedback
and rigorous evaluation, we held our first Stakeholder Engagement
Forum in March of 2004. Click here to read more.
Our plans to expand our principal mining and refining operation
also generated considerable comment. While nearly 400 employees,
union leaders, neighbors and state elected officials wrote letters
to support governmental approval of those plans, a few community
members registered their opposition based on concerns about air
quality. We responded with air quality monitoring data and independent
analysis to confirm that our operations pose no health risks to
our neighbors.
Our track record of meeting or exceeding environmental regulations
helped us gain approval for those expansion plans – which
are critical to our ability to remain competitive. To meet growing
demand for boric acid, we built a new plant in Argentina that recycles
waste material and uses it as feedstock, and ratified plans to
expand our plant in the United States in a way that lowers emissions
and increases productivity.
We continue to go beyond government regulations to improve our
environmental performance – maintaining ISO 14001 certification
of our environmental management systems, establishing a climate
change policy and action plan to voluntarily reduce greenhouse
gas emissions, and developing new applications that help customers
lower energy use and emissions, among other efforts. Although we
failed to meet specific water and fuel efficiency targets in our
primary mine in 2003, we did reduce overall fuel use by five percent
in 2003, and lowered water use by 16 percent since 1999.
Borax’s financial performance declined slightly in 2003,
following global economic trends. We did, however, create value
through new borate technologies and markets. Results of a global
salary review show that the company continues to create value through
competitive salaries and benefits for its employees as well. We
are also proud to contribute one percent of our pre-tax profits
to sustain communities surrounding our operations.
Demonstrating our products’ contribution to sustainability
was another company priority. Last year, Borax completed Life Cycle
Assessments to capture the environmental aspects of the majority
of its products. These data help our customers meet consumers’ growing
demand for more complete information about their purchases. The
company continues its work with the European Union to complete
risk assessments on borates to ensure their safe handling and use.
The guiding principle of Borax’s Sustainable Development
program is continuous improvement. Future goals include improving
how we integrate sustainability into the full range of our business
processes – from sales and marketing to recruitment and training;
how we make a compelling business case for sustainable development
among employees and customers; and how we move beyond merely reporting
program results to involving stakeholders in shaping the program
itself.
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