Commercial

Borax does not report its financial performance in order to protect proprietary information. In prior years, the company reported its economic performance against indexed profitability, productivity, sales and Earnings After Capital Charge (EACC) figures. The company's stakeholders did not find these indexed targets to be meaningful. Going forward, Borax will report on new indicators and targets, presented below.

Commercial
Borax creates business value by executing competitive and market strategies to maintain share of sales, grow new markets and applications, and drawing on service and brand differentiation to maintain its position as market leader. The company's competitive advantage lies in its:

• Superior product quality, supported by ISO 9000:2001 certification of all Quality Management Systems.
  
• Supply reliability, demonstrated by its 95% on-time shipping rate and bolstered by Strategic Inventory Placement and long-term contracts with shippers

• Unparalleled technical support, delivered by experts located in Argentina, Belgium, Brazil, China, France, Germany, Italy, Singapore, Spain, the United Kingdom and the United States.
  
• Ability to help customers achieve energy efficiency, waste reduction and product improvements through the use of Borax products and technology
  
• Track record for social responsibility

Rapid economic growth and successful commercial strategy created a vibrant business environment for Borax in 2004.
The company was particularly effective in promoting mineral conversions and increased intensity of use in traditional markets such as textile fiberglass, ceramic frits and agriculture, and in developing emerging applications including wood